Legal

Terms & Conditions

Last updated 15 August 2026.

1. Who you are contracting with

Planned Markdown (plannedmarkdown.com) is operated by Aaron Whitfield ("we", "us"). By using the site or the planner you enter into an agreement with Aaron Whitfield. If you use Planned Markdown on behalf of a company, you confirm you have authority to bind that company; otherwise you confirm you are of legal age to enter a contract.

2. Acceptance

By continuing to use Planned Markdown you agree to these terms. If you do not agree, stop using the service.

3. What the service is

Planned Markdown is a web-based planning tool for modelling retail markdown schedules, maintained margin, ending inventory, and cash recovery. The free calculator runs in your browser. A paid Pro subscription adds saved plans, CSV imports, and server-generated decision memos. Outputs are estimates based on the assumptions you enter. They are not financial, accounting, legal, or tax advice, and you remain responsible for the pricing and inventory decisions you make.

4. Acceptable use

You must not:

  • use the service for unlawful purposes, fraud, or spam;
  • infringe anyone's intellectual property rights;
  • interfere with the security or integrity of the service, including malware, probing, scraping, or attempting to bypass usage or access limits;
  • reverse engineer, resell, or redistribute the service;
  • share account credentials — you are responsible for activity under your account.

You must provide accurate account information and keep it up to date, and keep your credentials confidential.

5. Intellectual property

We retain all ownership of the service and its intellectual property, including software, documentation, copy, and branding. Your subscription grants a limited, non-exclusive, non-transferable right to use the service within your selected plan. Plan data you enter remains yours; you grant us a limited licence to host and process it solely to provide the service.

6. Service level

We work to keep the service available, but we do not guarantee uninterrupted or error-free performance. To the fullest extent permitted by law we disclaim implied warranties, including merchantability and fitness for a particular purpose.

7. Payment, subscriptions, and refunds

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Payment, billing, currency, tax, cancellation, and refund mechanics are governed by Paddle's Buyer Terms. Subscriptions renew automatically for the term you selected until cancelled. See our Refund Policy.

8. Suspension and termination

We may suspend or terminate access for material breach of these terms, non-payment, security or fraud risk, or repeated or serious policy violations. You may cancel at any time. When paid access ends you can export your plans as CSV; after account deletion your plan data is removed from our systems.

9. Liability

To the extent permitted by law, our aggregate liability is limited to the fees you paid in the twelve months before the claim. We exclude indirect, consequential, and special damages, including lost profits, lost data, and lost goodwill. Nothing here excludes liability for fraud, death, or personal injury where that exclusion is prohibited by law. You indemnify us against claims arising from your content, unlawful use, or breach of these terms.

10. General

We may update these terms; material changes will be posted here with a new date. You may not assign this agreement without our consent; we may assign it in connection with a merger or acquisition. Neither party is liable for delays caused by events beyond reasonable control. Questions: [email protected].